RevOps Built for Packaging Machinery Sales
Convert trade show leads, manage multi-configuration quotes, and shorten 6-12 month sales cycles with revenue operations designed for packaging equipment manufacturers.
Why Packaging Revenue Teams Struggle
These are the operational bottlenecks we solve with structured RevOps for packaging machinery & equipment businesses.
Trade Show Lead Decay 01
Packaging OEMs generate most pipeline at PACK EXPO, interpack, and regional shows. Without rapid, structured follow-up, these leads go cold within weeks — wasting the largest marketing investment of the year.
Configuration Complexity Kills Velocity 02
Every deal involves custom line configurations — speeds, materials, formats, integration with upstream/downstream equipment. Sales teams spend weeks on spec alignment instead of advancing the deal.
Distributor Channel Opacity 03
Many packaging OEMs sell through distributors and agents who own the customer relationship. Without visibility into channel pipeline, forecasting is guesswork and co-marketing is impossible.
Competitive Commoditization 04
Buyers treat packaging machinery as interchangeable unless shown otherwise. Without strong differentiation content and value engineering, deals default to price wars.
Aftermarket Revenue Neglect 05
Spare parts, service contracts, and upgrades represent 30-40% of lifetime value but rarely get dedicated marketing attention. Most OEMs leave this revenue on the table.
Who's in the Packaging Buying Committee
Operations / Plant Manager
Line speed, changeover time, OEE improvement, integration
Performance benchmarks, line layout simulations, OEE case studies
Packaging Engineer
Material compatibility, format flexibility, sanitary design
Technical datasheets, material compatibility matrices, CAD integration docs
Procurement Manager
Lead time, total installed cost, spare parts availability
Pricing configurators, delivery timelines, parts inventory docs
VP Manufacturing
Capacity planning, scalability, factory-wide standardization
Capacity planning tools, scalability roadmaps, standardization white papers
The Packaging Sales Cycle
Packaging machinery sales begin at trade shows or inbound inquiries, progress through specification and configuration, factory acceptance testing (FAT), and site installation planning before closing.
Lead Capture & Qualification
Trade show follow-up, inbound qualification, needs assessment
Specification & Configuration
Line layout design, speed/format requirements, integration planning
Proposal & Commercial Review
Detailed quotation, ROI justification, competitive positioning
Factory Acceptance Testing
FAT scheduling, performance validation, sign-off criteria
PO & Installation Planning
Contract execution, delivery scheduling, site preparation
SOHQ Services Mapped to Packaging
Account-Based Marketing
Run targeted pre-show and post-show campaigns that turn PACK EXPO badge scans into qualified pipeline
B2B Demand Generation
Create OEE calculators, line configuration tools, and comparison guides that attract packaging engineers searching for solutions
Sales & Buyer Enablement
Build interactive configurators, ROI models, and competitive battle cards that accelerate specification-to-PO timelines
Custom AI Agents + Workflows
Auto-score trade show leads, trigger configuration-based nurture sequences, and alert reps when prospects revisit spec pages
Insights for Packaging
Events and Webinars for Industrial ABM Accounts
Discover how industrial manufacturers can use events and webinars to build trust, engage buying committees, and accelerate ABM pipeline in complex sales cycles.
ABM Data and Analytics for Industrial Manufacturing
Learn how industrial engineering manufacturers can use data and analytics to research target accounts and build more effective ABM campaigns.
Measuring ABM Success: Key Metrics & Performance Tracking
ABM success is measured by account engagement, deal velocity, and revenue impact. Explore key metrics and tracking strategies for industrial ABM.
Unlock Efficiency, Drive Growth, Achieve Excellence Together
Are you ready to revolutionize your business operations and drive sustainable growth? Partner with us for innovative RevOps solutions tailored to your unique needs and goals.
Let's Work Together