Account-Based Marketing

Unlock the Full Potential of Your Industrial Engineering Business with Tailored ABM Strategies

Transform your B2B marketing efforts with personalized, tech-driven ABM strategies. Achieve remarkable results by focusing on high-value accounts and delivering targeted, relevant content.

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Value Proposition and Key Benefits

Revolutionize your demand generation with our comprehensive ABM solutions, designed to drive exceptional market growth, operational efficiency, and competitive advantage. Our strategies are tailored to enhance lead generation, engagement, and conversion, ensuring sustained growth and market dominance.

87% of marketers who measure ROI say that Account-Based Marketing outperforms every other digital marketing investment.

B2B Marketing has evolved! The new way to reach out to businesses involves identifying your high-potential clients, reaching out to them through personalized communication, and tracking their intent at every stage of the journey to closure.

Comprehensive Service Offering

From Siloed Sales And Marketing To Full-Funnel Account-Based Marketing for Engineering Industries with Extended Sales Cycles revolving around High-Value Deals

We help you develop an ABM Strategy, Launch ABM Pilot Programs, Operationalize, and Scale Your ABM Programs without breaking a bank.

ABM Process Description

Phase 1 - ABM Strategy Development

We initiate the process with an intensive 4-Week Deep-Dive that includes:

Deep Assessment of Current Marketing and Sales Processes: We thoroughly evaluate your existing workflows to understand strengths and areas for improvement.
Identifying Challenges and Root Causes: By collaborating closely with your sales and marketing teams, we uncover the underlying issues hampering performance.
Revenue and Channel Analysis: We analyze revenue streams and marketing channels to pinpoint focus markets and define the Ideal Customer Profile (ICP) for ABM Campaigns.
Marketing and Sales Alignment: We ensure alignment between your marketing and sales teams, establishing a cohesive strategy and playbooks tailored to your ICP.
Custom ABM Strategy Development: We develop a bespoke ABM Strategy, complete with detailed Playbooks, Timelines, KPIs to Track, and Resources, all aligned with your ABM objectives - Client Logo Acquisition; Key Accounts Retention, Up-Selling / Cross-Selling to Existing Key Accounts, and more.

Phase 2 - Launching Pilot Campaigns

Our ABM Pilot Programs are designed as 8-Week Campaigns to gather market feedback quickly.

Pilot Campaign Execution: We launch these campaigns with minimal resources—just One Marketer (SO Team) and One Sales Engineer (Your Team) — focusing on One Market Segment and One Geographical Market. This approach ensures existing processes are not disrupted and avoids overinvestment in ABM Pilot Programs.
Market Feedback and Target Achievement: Upon receiving positive signals and achieving set targets, we move to the operationalization and scaling phase.

Phase 3 - Scaling

After successfully implementing the Full-Funnel ABM Framework, we provide ongoing advisory and support to:

Scale Full-Funnel Operations: Expand successful strategies across your entire team.
Refine Processes and Campaigns: Continuously improve and adapt campaigns for better results.
Launch in New Markets: Initiate campaigns in new geographical markets or industry verticals.
Implement New Tactics: Introduce innovative tactics to accelerate revenue growth.

Account-Based Marketing Growth SIP Includes:

ICP Development: Define and refine your Ideal Customer Profile for targeted account-based marketing.
Account List Building: Create, Segment, and Qualify comprehensive lists of target accounts.
Value Proposition Adaptation: Tailor your unique value proposition to resonate with target segments.
Account Research and Prospecting: Conduct thorough research and outreach to identify and engage potential accounts.
Pilot Activation Campaign: Launch initial campaigns to test strategies and gather feedback.
Campaign Analysis and Improvements: Continuously evaluate campaign performance and implement necessary improvements.
Warm-Up & Reactivation Campaigns: Engage dormant or inactive accounts to reignite interest.
Up-Selling & Cross-Selling Campaigns: Maximize revenues from existing Key Accounts.
Scale-Up Campaigns: Scale your ABM Program across geographies and industry verticals with numerous ABM Campaigns that align with your business objectives.

With Stratagem Olympus, transform your approach to account-based marketing, ensuring your strategies are not only effective but also scalable and sustainable, driving long-term success and growth.

KPIs to Track

To measure the success of our Account-Based Marketing strategies, track the following Key Performance Indicators (KPIs):

Lead Generation Rate: Number of new leads generated per month.
Conversion Rate: Percentage of leads that convert into customers.
Customer Acquisition Cost (CAC): Cost to acquire a new customer.
Return on Investment (ROI): Revenue generated compared to marketing spend.
Customer Lifetime Value (CLTV): Total revenue expected from a customer over their lifetime.
Engagement Metrics: Click-through rates (CTR), open rates, and interaction rates on digital content.
Website Traffic: Total visitors and unique visitors to your website.
SEO Performance: Search engine rankings, organic traffic, and keyword performance.
Social Media Metrics: Engagement rates, follower growth, and social media reach.
Email Marketing Metrics: Open rates, click rates, and conversion rates from email campaigns.
ABM Metrics: Account engagement, pipeline velocity, and deal size for targeted accounts.

ROI - Industry Benchmarks

Our Account-Based Marketing strategies are designed to achieve industry-leading ROI benchmarks, as reported by the latest Momentum ITSMA-ABM Leadership Alliance Study:

Increased Account Engagement: 90% of ABM programs are improving active engagement with selected accounts.
Pipeline Growth: 84% of ABM programs are seeing improvements in pipeline growth.
Revenue Growth: 77% of ABM programs report revenue growth as a result of their ABM efforts.
Higher ROI: 72% of marketers stated that ABM delivers higher ROI than other types of marketing.

These benchmarks highlight the substantial impact ABM can have on your business by driving engagement, enhancing pipeline growth, and delivering superior revenue outcomes.

The Stratagem Olympus Advantage

Innovative ABM Campaigns

Design and implement innovative ABM Campaigns tailored for One-to-One (Strategic ABM), One-to-Few (ABM Lite), and One-to-Many (Programmatic ABM).

Technologically Advanced ABX

Create personalized and technologically advanced Account-Based Experiences (ABX) for key accounts to enhance the impact of your ABM Campaigns.

Full-Funnel ABM

We specialize in Full-Funnel ABM, mapping each stage of the Industrial Buyer Lifecycle and driving impactful interactions across the sales funnel.

Flexibility and Customization

Our Growth SIPs are designed with unparalleled flexibility and customization to seamlessly align with your unique business needs. With the ability to pause, resume, or cancel at any time, you maintain control, ensuring our services adapt perfectly to your dynamic business environment. This commitment to flexibility eliminates risk and maximizes convenience, allowing you to focus on growth without constraints.

Continuous Improvement

Experience the power of continuous improvement with our 5D Framework and relentless focus on innovation and excellence. Our expert team stays at the cutting edge of industry standards, delivering strategies that evolve with market trends and technological advancements. With Stratagem Olympus, you don’t just adapt to change—you lead it. Transform your ABM efforts into a powerhouse of efficiency and growth, driving unparalleled success for your business.

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