Prerequisites →

1. Modern Website

   A professional, well-designed website is critical for creating a strong first impression and providing a seamless user experience.

   • Aesthetic, User-Friendly Design: Is your website visually appealing and easy to navigate, offering a positive experience for visitors? Or does it feel outdated and cluttered, turning potential leads away before they even get to know your offerings?

   • High-Performance and Mobile-Responsive Layout: Does your website load quickly and look great on all devices, from desktops to smartphones? Or are slow load times and poor mobile compatibility costing you valuable traffic and engagement?

     
     

2. Evergreen Funnel

   An evergreen funnel is essential for capturing and nurturing leads continuously.

   • Lead Generation and Qualification: Do you have a funnel that effectively attracts, engages, and converts leads, guiding them through the buyer's journey? Or is your funnel non-existent, leaving you to rely on inconsistent and unreliable lead sources?

   • Automated Processes: Are you utilizing automation to handle lead scoring and nurturing, ensuring no opportunity is missed? Or are you missing out on potential leads because of manual, time-consuming processes?

     
     

3. SEO and Analytics Setup

   Proper SEO and analytics are vital for driving organic traffic and understanding visitor behavior.

   • On-Page and Technical SEO: Is your website's content and structure optimized to improve search engine rankings? Or are you struggling to appear in search results, buried beneath competitors who understand SEO better?

   • Google Search Console and Bing Search Console Integration: Are you monitoring and maintaining your site's presence in search results? Or are you flying blind, with no insights into how search engines perceive your site?

   • Google Analytics 4 Integration: Are you tracking and analyzing visitor interactions to gain insights and make data-driven decisions? Or are you making decisions based on guesswork, lacking the vital data to guide your strategy?

     
     

4. Marketing Automation Tools

   Leverage marketing automation to streamline your efforts and enhance efficiency. Reflect on these aspects:

   • Lead Scoring Capabilities: Are you using automation to evaluate leads based on their interactions and readiness to buy? Or are you treating all leads the same, missing out on the potential to prioritize high-value prospects?

   • Email Campaigns and Drip Marketing: Have you set up automated email sequences to nurture leads and keep your audience engaged? Or are you sending sporadic, uncoordinated emails that fail to build relationships and drive conversions?

     
     

5. Content and Engagement Tools

   Engaging content is key to attracting and retaining your audience.

   • Blog Articles: Are you regularly publishing informative and SEO-optimized blog posts to drive traffic and establish authority? Or is your blog stagnant, failing to provide value and attract visitors?

   • Newsletters: Do you keep your audience informed and engaged with periodic newsletters? Or are you missing opportunities to stay top-of-mind with your audience?

   • Social Media Integration: Is your website connected with social media platforms to extend your reach and track interactions of your audience? Or are you isolated from the vast potential of social media engagement?

   • Interactive Forms, Quizzes, and Lead Magnets: Are you using interactive content to capture leads and provide value to your visitors? Or are you losing potential leads by not engaging them effectively?

Already Equipped?

If your business is already equipped with the prerequisites listed above, you can proceed to the next step of your B2B RevOps Implementation journey.

Need the Essentials?

If not, participate in our next cohort to establish these foundational elements at highly subsidized prices with three tiers to choose from. Our cohort program ensures you have a modern website, an integrated evergreen funnel, and all the necessary digital infrastructure & assets to kickstart your RevOps journey with Industrial Demand Generation.